Three decades of having led sales teams for some of today's most successful companies has shown a business devoid of care or love is an empty shell. The deepest human connections are forged through care, compassion and recognition of our shared humanity. When leaders authentically love their people and purposes, they tap into powerful motivations. Employees feel valued, not just for their productivity but their inherent worth. They invest more passion, creativity and loyalty. They rally around higher ideals that transcend profits.

Customers sense when businesses see them as human beings, not just transactions. The most successful companies find meaning in improving people's lives beyond making money.

Love is not a distraction from business objectives but a force multiplier. It inspires deeper relationships, resilience, innovation and shared visions. Cold, analytical and self-interested business practices may work temporarily, but they ultimately lead to disengagement and disintegration. Wise leaders understand that hearts nourish community, excellence and sustainable success. Love must guide business, or business will fail to truly lead.

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Motivated by the support of leading business figures, I'm leveraging my own journey—both triumphs and stumbles—to ignite and expand this powerful truth, in practical and growth oriented ways for today's marketplace.